How can you improve the quality of your company’s SEO writing?  Writing for the web takes a certain amount of skill as well as an understanding of how marketing works.  These four tips can help you to connect with your audience and improve your rankings.

1. Make sure that your articles are objective.

Self-promotional articles lose on three counts—they get disqualified from article directories, fall behind in search rankings, and usually lose the interest of web surfers within seconds.  The best type of SEO content is informative content.  Try to write something that your users can take home with them.  Free information is basically a free product that you are offering.  In exchange for your generosity, some of your readers might come back to visit.

2. Make sure that your SEO writing motivates people to take action.

Here is where it gets tricky.  You can’t self promote yourself too much but you also have an obligation to motivate your audience—your customers—to take action.  This can be done by subtly suggesting an action they can take but not mentioning the name of a specific company.  Always try to build an emotional connection with your audience and then capitalize on this connection by concluding with a strong call to action.

3. SEO writing should come in a variety of forms.

Don’t just limit yourself to a few web copy articles.  Think about web copy, article directory submissions, blogging and press releases.  Your web audience is not idling in one place on the Internet.  They are scattered all over the map.  You have to experiment with a variety of avenues in order to get their attention.  Think about using different types of articles, different subject matter (but still related to the keyword) and different lengths of articles.  In order to captivate your web audience’s attention you must be consistent and flexible.

4. Hire an SEO firm for a greater variety in SEO writing style and voice.

If you ask one writer to do 500 articles over a month’s time, then it’s hard to imagine that each article will be different than the others.  Impossible though this seems, this may be a requirement for various article directories or search engines.  What can you do?  If you hire an SEO firm instead of an individual writer you can actually get several writers to work on your project.  Each writer will bring a different style and voice to the subject matter, but still keep the same theme. 

If you need help in planning an online campaign for your company why not contact a web and SEO marketing consultant today?

Words You Want is your one stop resource for all of your writing needs.  Words You Want offers a variety of services including <a href=”http://www.wordsyouwant.com”>SEO packages</a>, article directory submission, <a href=”http://wordsyouwant.com/?page_id=10″>SEO article writing</a>, ghostwriting, eBook writing, travel writing, equine writing and more.

Bookmark It

Hide Sites